Categoría

Brand identity Branding Naming

Cliente

Monótropo /// Easy living

01
Objetivo

Inspired by original textures and materials that help Monótropo build a space of easy living, we created a brutal identity where we took the word MONO (unique) to capture abstract elements through a symbol, forming their name with the earth and water (resources) and at the same time, the sun (life), light to leads us to search a protective habitat, our shelter (building). To make life simpler to be more human to transcend and create a new way of living.