Iarará is a Mexican contemporary architectural development located in Dzemul, Yucatan, the Mayan peninsula where the sea embraces the jungle and provides an unique territory to be inhabited. We designed the logotypography by creating custom letters to mimic the curves of the snake’s movement and the forms the waves make in the sea. The color palette is inspired by the hues that compose the environment: the strong green of the jungle, the unique turquoise of the gulf of Mexico and a warm sand for our soil.